To launch the rebrand of the Washington Football Team, the new team will take a stand by sitting out.
A full page ad in the Washington Post will announce the Team's new identity and their pledge to not play a game until DC officially becomes the 51st state.
Ads will be placed around DC.
A hype video will be released online.
When people scan the QR codes on the Print and OOH ads, they'll be brought to a microsite where they can sign a petition to make DC the 51st state.