Hard Days Deserve A Hard Lemonade
Celebrating 25 years of Mike's Hard Lemonade, we've reinvigorated the brand to remind the world that Mike's is the ultimate reward for hard-earned thirst. Store clerks Hank and Joel act as the brand's gatekeepers ensuring every Mike’s Hard Lemonade goes to those who are truly deserving.
Copywriter: Sean Condrick (me)
Creative Directors: Chris Hodgkins, Pip Bishop, and Zoe Bell
Chief Creative Officer: Jed Grossman
Design Director: John Olson
Designer: Juila Halasz
Producer: Jess Ambrose
Director: The Perlorian Brothers
Agency: VCCP