White Claw made a holiday cocktail which featured their Hard Seltzer and Vodka. They named it "The Holiday Super Claw" and tasked us with teaching people how to make it.
Since the internet is overrun with traditional how-to videos, we partnered with comedy influencers to create spoofs of holiday rom-com trailers and weave the cocktail how-to in with all the sappy tropes of the genre.
In the spirit of the holidays, we gave people a fun way to make the perfect Super Claw: Ice Molds in the shape of a shot glass.
We shot this promo video in the back of our office. It ended up being the highest-performing organic social asset of the year for White Claw, setting new benchmarks for impressions and engagement rate.
Group Creative Director: Gianmaria Schonlieb
Video Editor: Adam Nunez